Kids Fashion

Why Self-Expression Through Clothing Matters for Girls The young female characters that resonate most powerfully with children today are rarely the passive, prettily dressed heroines of older films. They are active, curious, determined, and frequently dressed in clothing that reflects their adventurous natures. Moana, Merida, Raya — these are characters who wear functional, characterful clothing … Read more

Why Boys’ Fashion Deserves More Attention Boys’ fashion has historically received considerably less creative attention than girls’ fashion, resulting in a retail landscape that often defaults to generic sportswear, graphic tees, and very limited colour palettes. But look at the young male characters that children actually admire on screen — and the picture is rather … Read more

Why Children’s Fashion Is Particularly Worth Making Sustainable Children’s clothing presents a particularly interesting sustainability challenge. On one hand, children grow so quickly that garments have a naturally short usable life by one child — making the argument for buying cheap and often seem logical. On the other hand, this is precisely why the volume … Read more

The Challenge of Dressing Children for Multiple Activities Modern family life demands that children’s wardrobes work extraordinarily hard. A typical Tuesday might involve school in uniform, swimming lessons immediately after, a quick change for a birthday party in the evening, and somehow managing to keep a school jumper clean throughout. The ideal children’s clothing strategy … Read more

How Family Films Shape Children’s Fashion It has always been true that children see themselves in the characters they love on screen, and what those characters wear quickly becomes what children want to wear. From the moment a film releases with a memorably dressed protagonist, parents across the country find themselves navigating requests for specific … Read more