Why Knitwear Is Always Cinematic
There is something inherently cinematic about knitwear. Perhaps it is the way a chunky cable-knit jumper implies warmth and comfort — emotional states that film has long used to signal safety, home, and belonging. Perhaps it is the sheer tactile quality of a beautifully textured knit that translates so well to screen. Whatever the reason, knitwear appears again and again in film and television as a shorthand for a particular kind of character — warm, grounded, genuine.
Think about the massive cultural impact of the Aran jumpers in Normal People. Or the iconic cream cable-knit in Knives Out — so thoroughly did Anya Taylor-Joy’s Marta character become associated with that jumper that it reportedly sold out across several retailers following the film’s release. These are not accidents. Costume designers know exactly what they are doing.
The Key Knitwear Trends for This Season
The oversized cardigan is probably the single most influential knitwear trend of recent seasons, and it shows no sign of retreating. Inspired by everything from 90s grunge aesthetics to hygge-influenced Scandinavian style, the oversized cardigan works as a layering piece over practically everything. Wear it open over a fitted dress, belted over wide-leg trousers, or simply draped over the shoulders as an alternative to a coat on slightly warmer days.
Cable-knit jumpers are perennially popular in Britain — which makes sense given the climate. This season’s iterations feel fresher than ever, with brands experimenting with colour-blocking, unusual colour palettes, and crop lengths that feel modern rather than traditional. A cropped cable-knit with high-waisted midi skirts is a brilliantly easy outfit that manages to feel both cosy and sophisticated.
Polo-neck jumpers are back with considerable force. The classic roll-neck has been a British wardrobe staple forever, but contemporary versions feel more relaxed and wearable than their predecessors. Chunky ribbed roll-necks in earthy tones look brilliant under oversized coats or tucked into leather trousers. Fine-knit polo necks work magnificently under a blazer or slip dress.
Colour is perhaps the most exciting development in knitwear this season. The safe neutrals of grey, cream, and navy remain essential, but the knits generating the most excitement are in unexpectedly vivid shades. Cherry red, forest green, rich chocolate brown, and cobalt blue are all having significant moments. A single brightly coloured jumper can transform a basic outfit of jeans and boots into something genuinely striking.
How to Care for Your Knitwear
Quality knitwear is an investment, so caring for it properly matters. Most wool and cashmere knits should be hand washed in cool water with a gentle detergent designed for delicates, or dry cleaned. Never tumble dry knitwear — it will shrink and felt irreparably. To remove pills, use a fabric shaver regularly. Store knitwear folded rather than on hangers to prevent stretching at the shoulders. With proper care, a quality knit can last a decade.
Where to Shop the Best Women’s Knitwear in the UK
For accessible quality, John Lewis and M&S reliably produce excellent knitwear at sensible prices. M&S cashmere in particular has an extraordinary reputation for quality relative to its price point — it is genuinely competitive with far more expensive options. For trendier styles, ASOS and Topshop (now online only) have enormous selections updated frequently. For investment knitwear, Johnstons of Elgin produces extraordinary Scottish cashmere and lambswool, and Brora is similarly exceptional.
Frequently Asked Questions
Q: Is cashmere worth the investment?
A: For pieces you will wear regularly, yes. Quality cashmere is extraordinarily soft, warm, and durable when cared for properly. Look for at least two-ply weight for genuine warmth.
Q: How do I stop knitwear from pilling?
A: Pilling is a natural occurrence in natural fibres. Wash less frequently, turn jumpers inside out when washing, and use a fabric shaver regularly to keep them looking pristine.
Q: What’s the best way to style an oversized knit?
A: Balance is key. Pair an oversized knit with slim-fit trousers or a fitted skirt to avoid being overwhelmed by fabric. Tuck in the front slightly for a more deliberate, styled look.